BREM Foundation
Beyond the Pink
The breast cancer awareness movement has been garnering continuous support for the past fifty years. Beginning with The Women’s Field Army in 1936, which consisted of a legion of volunteers who waged war on cancer and promoted early detection and prompt medical intervention, breast cancer is no longer taboo. But breast cancer, no longer being an unspeakable disease, has transformed into the mundane; the inundation of pink ribbons, water bottles, and tote bags have made cancer a brand.